Resume

Brandon Griner

Data scientist and AI systems architect who builds the machinery behind modern search: not a marketer who codes, but a technologist who discovered marketing. A decade across marketing technology, data engineering, and AI systems, on a computer-science and data-science foundation. Today I lead AEO strategy across a marketing ecosystem, supervise a team of six, and still ship production software across desktop, mobile, and cloud. I think in systems, not silos: I don’t just optimize for AI answer engines, I architect the data pipelines and agent automations that power them.

Data that sits unobserved is no different from data that was never collected.
— Brandon Griner
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What I Build

Engineering Portfolio#

A parallel track of production-grade AI systems. Not vibe code: my AI works under clear directives, true SOPs, and pipelines run by code. Shown by shape and scale; internals on request.

231 tests

Approval-gated agent execution

A propose-then-execute control plane: AI agents draft command plans, each plan is frozen and content-hashed, I approve from my phone over TLS, and a separate executor with no LLM in it runs the plan. Red-teamed in three rounds.

wedjat + Warrant

380+ tests

AI ecosystem command center

A real-time Qt6 telemetry overlay plus a Discord ops bot (Ward) that spawns remote AI sessions and relays commands, serving agent, Docker, and MCP-server state through a 13-tool MCP server and a PostgreSQL telemetry store with sub-second refresh.

MCP Flow

core contributor

AI answer-engine audit pipeline

A two-engineer production pipeline. I built the citation layer (OpenAI, Perplexity, and Gemini translators plus cross-provider analysis), the reliability layer (response cache, token-bucket rate limiting, circuit breaker, retry), and DOM-aware content extraction.

AIO Cleanroom

18 markets

AI-Overview intelligence pipeline

A config-driven pipeline that benchmarks Google AI Overviews, maps the domains they cite, inventories competitor pages, and LLM-scores passage-level content completeness for a few dollars of API cost per market.

SEO Factory

99 skills

Self-improving agent OS

A composable skill library spanning research, build, audit, and strategy workflows, with an improvement loop that proposes skill edits adopted only on operator approval.

AI Skills OS

React Native

Mobile command layer

A cross-platform app for remote PC and AI-agent monitoring with one-tap restarts, plus a system-wide text-to-speech reader over a Tailscale VPN.

Crow

Monte Carlo

Sports analytics platform

A full-stack NFL analytics app (Next.js, FastAPI, PostgreSQL) with a 10-season data pipeline, a composite player-scoring model, and seeded Monte Carlo draft simulations computing expected value and edge. Private; demo on request.

GridironGlow

Experience#

  1. Associate Director, SEO Technical Strategy ← AEO Technical Supervisor

    2024 — Present

    Publicis Health Media

    • Promoted to Associate Director in 2026. I set technical SEO and AEO (AI Engine Optimization) strategy across the agency’s healthcare client portfolio and lead the technical side of client strategy and new-business pitches.
    • Repositioned the technical search practice around AI answer engines, the question of what LLMs retrieve, cite, and say about a brand, and launched a structured-data (JSON-LD) service offering that makes client content citable by LLMs.
    • Architected enterprise marketing data pipelines on Snowflake, Databricks, and Rivery, with PySpark transformations feeding the data warehouse, and reworked the SEO team’s CI/CD workflows.
    • Measure AI visibility hands-on in Profound and Evertune; supervise a team of six across web, analytics, tagging, BI, and SEO data engineering.
  2. Independent Technical Consultant (Freelance)

    2023 — Present

    Reach Catalyst Group & direct clients

    • Technical partner to a consulting firm across SEO, AI tooling, and web development for its clients.
    • Engineered a Search Console to BigQuery pipeline for a behavioral-health nonprofit (613K+ rows, 13K+ unique queries over 26 months) feeding a client-facing Looker Studio dashboard, plus a query-triage tool that scores ranking-loss recovery priority.
    • Shipped an Astro and TinaCMS website with client-editable pages and automatic deploys, and delivered technical audits and gated search strategies for other clients.
  3. Data Architect ← Senior SEO Lead ← SEO Specialist

    2019 — 2024

    Single Throw Marketing

    • Architected an omni-channel data lake on Google Cloud Platform, unifying 15+ sources (GA4, Search Console, Google Ads, Meta, LinkedIn, TikTok, CRM, CMS) into one queryable warehouse via CI/CD ELT pipelines.
    • Led DevOps (CI/CD orchestration, deployment automation, environment management) and built BI dashboards tied to client KPIs.
    • AI development: data modeling, ML insights for campaign optimization and audience segmentation, and prompt engineering; C-suite narratives for multi-channel campaigns.
    • Progressed from technical SEO into the data department, managing its workflows, recruitment, and training along the way.
  4. SEO Specialist & Data Analyst

    2017 — 2019

    Apex United Corporation

    • Ran multi-channel marketing (SEO, SEM, PPC, email, social) and built the data analytics layer (API integrations, dashboards, data-mining models) for campaign performance tracking.
    • Reported to C-level executives; promoted from IT (managing a 128-seat call-center environment) into marketing within months after automating manual reporting workflows.
  5. Computer Technician (Contract)

    2017 — 2020

    ILG Technologies

    • NJ Bar Exam site technician: hardware/software diagnosis under a sub-5-minute SLA in high-pressure environments.
    • Cross-platform expertise across Linux, macOS, and Windows.

Technical Skills#

AI & Agent Systems

  • AI Agents
  • Multi-Agent Orchestration
  • LLM Integration (Claude · Gemini · OpenAI · Perplexity)
  • Model Context Protocol (MCP)
  • Retrieval-Augmented Context Injection
  • Hybrid Search (BM25 + Vector)
  • Text Embeddings
  • LLM-as-Judge Evaluation
  • Prompt Engineering
  • NLP
  • GEO / AEO

Data & Analytics

  • ETL / ELT
  • Data-Lake Architecture
  • Data Warehousing
  • Data Modeling
  • BI Dashboards
  • Statistical Analysis
  • Monte Carlo Simulation
  • A/B Testing
  • GA4

Data Platforms & Cloud

  • Snowflake
  • Databricks
  • PySpark
  • Rivery
  • Google Cloud Platform
  • BigQuery
  • AWS
  • Docker

Engineering

  • Python
  • SQL
  • TypeScript / JavaScript
  • R
  • FastAPI
  • Next.js
  • React Native
  • PostgreSQL
  • REST APIs
  • CI/CD
  • DevOps
  • Git

SEO & Marketing

  • Technical SEO
  • Schema / JSON-LD
  • GTM
  • Google Search Console
  • Site-Speed Optimization
  • CRO
  • SEM / PPC
  • Content Strategy

Education#

  • M.S. Data Science & Strategic Analytics

    Stockton University

  • B.S. Computer Science

    Stockton University · Minor: Information Systems

  • A.S. Criminal Justice

    Ocean County College · Minor: Computer Science

Let’s Talk

Looking for a technical marketing leader who can connect AI strategy to architecture, organizational capability, and accountable delivery? Let’s start a conversation.

Let’s Chat